by Nikka | May 16, 2025 | Google, Digital Marketing
Search marketing expert Mordy Oberstein recently shared a thought-provoking perspective on the role of referral traffic in brand growth. According to Oberstein, brands should gradually move away from relying on referral traffic as they mature. While referrals from...
by Nikka | May 16, 2025 | Google
Google has provided clarification regarding how links within its AI Overviews are reported in Search Console. According to the company, all links featured in these overviews are treated as sharing a single position in reporting data. In most cases, these links appear...
by Nikka | May 14, 2025 | Google
Google’s John Mueller recently clarified that Hreflang tags should be viewed as suggestions, not absolute directives. This means they help guide Google’s understanding of which version of a page to show in different regions or languages, but they...
by Nikka | May 14, 2025 | Google
Google has recently updated its best practice guidance for image SEO, highlighting the importance of using consistent URLs for images throughout your website. According to the advice, it’s best to stick to the same URL when an image appears in multiple...
by Nikka | May 13, 2025 | Google
New research has revealed that Google’s AI Overviews link back to its own search results 43% of the time. This trend raises concerns about the tech giant strengthening its “walled garden” approach, where users are kept within Google’s own ecosystem rather than...
by Nikka | May 12, 2025 | Google
The search marketing industry appears to be going through a significant period of change. Recent anecdotal accounts, along with findings from an SEO jobs study, suggest that the shifts extend beyond just the skills employers are now looking for. Hiring practices...
