by Nikka | May 27, 2025 | Google
Google has introduced AI agents capable of automatically adjusting advertising campaigns. This new development aims to streamline campaign management by allowing AI to make real-time changes. However, during Marketing Live, some advertisers expressed worries about...
by Nikka | May 27, 2025 | Google
Sergey Brin showed interest in the role of advertising within the free tier of AI services, though his comments suggested that active plans around this weren’t currently a major focus. Instead, he steered the conversation toward the idea of offering older AI...
by Nikka | May 26, 2025 | Google
Google has released new guidance to help website owners optimise their content for AI-driven search features such as AI Overviews and AI Mode. In a blog post written by John Mueller, Google outlines practical tips for improving visibility and performance in these new...
by Nikka | May 26, 2025 | Google
Google has recently confirmed that performance data for AI Mode will soon be available in the Google Search Console Performance reports. However, there is an important caveat: this data won’t be broken out separately. Instead, the metrics related to AI Mode will be...
by Nikka | May 23, 2025 | Google
Google Ads has introduced new AI-driven measurement tools aimed at helping marketers of all sizes demonstrate performance, increase return on investment (ROI), and make better use of first-party data. At its annual Google Marketing Live event for advertisers, Google...
by Nikka | May 23, 2025 | Google
Google has shared official guidance through blog posts aimed at helping content creators improve their performance in AI-driven search features such as AI Overviews and AI Mode. John Mueller from Google authored one of these posts, offering advice on how to optimise...
