by Nikka | Nov 11, 2024 | Google
Google has been steadily updating its AIO (AI Overview) rankings, resulting in an increased presence of shopping-related panels and ads. These updates have caused organic search results to be pushed lower down the page, which has raised concerns among search...
by Nikka | Nov 11, 2024 | Google
According to a recent McKinsey survey, around 65% of organisations now utilise generative AI, nearly double the figure from the previous year. This rapid shift implies that businesses and content creators must start thinking about ranking within AI-driven responses...
by Nikka | Nov 8, 2024 | Digital Marketing
A recent study has found that LinkedIn video posts outperform text content by a significant margin, reaching three times more people. This insight suggests that video content has become a more effective way to engage users on the platform, especially when shared at...
by Nikka | Nov 8, 2024 | Uncategorized
LinkedIn recently unveiled its list of the top ten most in-demand and rapidly growing job positions for the third quarter. This data provides insight into the sectors and roles currently attracting the highest demand, offering a useful guide for job seekers and...
by Nikka | Nov 7, 2024 | Google, Digital Marketing
What makes content go viral? According to our latest research, the key to success lies in triggering specific emotions, publishing at the optimal time, and telling stories that truly resonate with the audience. The emotional drivers behind viral content, such as joy,...
by Nikka | Nov 7, 2024 | Google
While SEO tools are essential for optimising your website, following every suggestion without discernment could actually hurt your rankings. Understanding their limitations is crucial. First, many SEO tools offer broad recommendations that don’t consider your unique...
by Nikka | Nov 6, 2024 | Google
The search landscape has just experienced a significant shake-up, making it important to discuss an often-overlooked player in the search engine game: Microsoft Bing. While Google has traditionally dominated the search market, Bing’s recent integration with ChatGPT...
by Nikka | Nov 6, 2024 | Google
A recent investigation has revealed that Google’s Featured Snippets can present contradictory information from the same sources, depending on the phrasing of search queries. This inconsistency highlights how slight differences in wording can lead to opposing answers...
by Nikka | Nov 5, 2024 | Google, Digital Marketing
In the world of B2B marketing, relying solely on traditional advertising channels may limit your potential to engage a full spectrum of decision-makers. As audiences expand their digital presence across an array of platforms, diversifying your media strategy can open...
by Nikka | Nov 5, 2024 | Google
Google Ad Optimization Score, often referred to as Opti Score, has recently received an important update that enhances its functionality for advertisers. This update introduces a feature that highlights the competitive pressures impacting impression share. With this...
