by Nikka | Jan 21, 2025 | Google
Google has introduced subtle but meaningful changes to its documentation, providing actionable insights for improving search-optimised content. These updates serve as a reminder of how minor adjustments, when thoughtfully applied, can significantly enhance clarity,...
by Nikka | Jan 21, 2025 | Google
Google is reportedly working on a new feature for Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the ever-changing search landscape. This feature aims to revolutionise the way advertisers approach campaigns by...
by Nikka | Jan 20, 2025 | Google
OpenAI’s involvement in funding and accessing a benchmarking dataset has recently been revealed, raising significant concerns about the authenticity of the high scores achieved by its new o3 AI model. The disclosure has led to increased scrutiny regarding the...
by Nikka | Jan 20, 2025 | Google
Phishing scams targeting Google Ads accounts are emerging as a significant threat to advertisers, causing financial losses, campaign disruptions, and reputational harm. These cyberattacks have become increasingly sophisticated, preying on unsuspecting ad industry...
by Nikka | Jan 17, 2025 | Google
Step up your advertising strategy with a closer look at TikTok’s distinct ad formats and best practices for effectively connecting with its lively and engaged community. Since its inception, TikTok has swiftly emerged as one of the most influential platforms for...
by Nikka | Jan 16, 2025 | Google
The .AI domain has undergone a significant transformation with its recent migration to the Identity Digital domain name registrar. This move is set to provide enhanced reliability and security for its users. By shifting to this new domain name registry, the .AI domain...
by Nikka | Jan 16, 2025 | Google
Microsoft Clarity has unveiled an exciting integration with Google Ads, designed to provide marketers with deeper insights into user behaviour after clicking on advertisements. This integration bridges a significant gap between campaign performance and engagement...
by Nikka | Jan 15, 2025 | Google
An acquisition of TikTok by Elon Musk would introduce a mix of opportunities and risks for advertisers, while also raising concerns about pricing following his previous actions with X (formerly Twitter). The prospect of such a move has sparked considerable debate...
by Nikka | Jan 15, 2025 | Google
Google has announced the retirement of its Web Vitals extension, officially ending support for the tool as of January 2025. This decision represents a notable change in how developers monitor Core Web Vitals, a critical set of metrics that assess website performance...
by Nikka | Jan 14, 2025 | Google
Matt Mullenweg, co-founder of WordPress, recently expressed concerns that ongoing lawsuits could potentially lead to the shutdown of WordPress.org. He pointed out that the conflict he initiated may drag on for years, ultimately resulting in the closure of the...
