by Nikka | Apr 28, 2025 | Google, Facebook
Meta has recently unveiled a new feature to enhance its Advantage+ Catalogue campaigns: dynamic overlays. Although the update may seem small at first glance, it has the potential to make a significant impact on how businesses promote their products on Facebook. With...
by Nikka | Apr 25, 2025 | YouTube
YouTube is now testing AI-powered overviews in search results, which highlight relevant video clips based on users’ searches. This new feature is currently being tested with a focus on product and location searches. For now, the AI Overviews will only be visible...
by Nikka | Apr 25, 2025 | Google
Google has announced that its AI Overviews feature in Search now reaches an impressive 1.5 billion users each month. This milestone highlights the growing influence of AI within the company’s core services. In its Q1 earnings report, Alphabet revealed that Google...
by Nikka | Apr 24, 2025 | YouTube
More than just virality, YouTube Shorts is capable of driving lasting impact. By using platform-specific tactics that TikTok and Instagram Reels cannot match, brands can truly stand out. YouTube Shorts has already reached 2 billion monthly users, generating around 70...
by Nikka | Apr 24, 2025 | Google
Recent issues with Google’s AI Overviews have raised the possibility that these glitches might be revealing how the search algorithm processes user queries and decides which answers to display. Although unintentional, such bugs can offer a rare look into the...
by Nikka | Apr 23, 2025 | Google
Gary Illyes, a representative from Google, recently shed light on the importance of web standards in supporting SEO. In a discussion focused on the roles of robots.txt and sitemaps, he explained how adhering to these standards can make a significant difference in how...
by Nikka | Apr 23, 2025 | Google
Google’s advertising spend experienced a 9% rise in the first quarter of 2025, according to a recent report by digital marketing agency Tinuiti. However, Microsoft Ads outperformed this with a more robust growth of 17%, while Google’s PMax campaigns...
by Nikka | Apr 21, 2025 | Google
Search advertising remains the dominant force in the world of online advertising, continuing to lead the pack in terms of revenue generation. In 2024, search ad revenue experienced an impressive year-on-year growth of nearly 16%. Thanks to this strong performance,...
by Nikka | Apr 21, 2025 | Google
A recent survey highlights how artificial intelligence (AI) is playing a growing role in transforming ecommerce operations, particularly in areas such as content creation, SEO, and improving conversion rates. The research, conducted by Aleyda Solis and published...
by Nikka | Apr 16, 2025 | Google
Google Ads is rolling out new personalised guidance to business advertisers, encouraging them to embrace AI-driven solutions and broader targeting strategies for improving campaign performance. These personalised plans are designed to help advertisers enhance their...
