by Nikka | Jul 2, 2025 | Google
A recent study has uncovered that Google’s new AI Mode tends to return different URLs for the same search query around 91% of the time. This sheds light on how the system selects and rotates its sources. The analysis, which looked at 10,000 keywords, found that...
by Nikka | Jul 2, 2025 | Google
Of course! Here’s a rewritten, longer version divided into clear paragraphs using British English, and structured to look original: Google has clarified that its core updates are based on long-term signals rather than sudden bursts of spammy backlinks or recent...
by Nikka | Jun 30, 2025 | Google
Google has introduced a new algorithm called MUVERA, which stands for multi-vector retrieval algorithm. This new approach is designed to improve the speed of search results and handle more complex queries more effectively. According to Google, MUVERA doesn’t...
by Nikka | Jun 30, 2025 | YouTube
ouTube has started testing new experimental AI features aimed at making it easier for users to discover videos. Among these tools are a search carousel powered by artificial intelligence and a conversational assistant. The AI-driven search carousel is currently being...
by Nikka | Jun 27, 2025 | Google
Google Ads has rolled out a new feature aimed at simplifying how advertisers test broad match keywords within Smart Bidding campaigns. This update could be a game-changer for marketers looking to streamline their A/B testing processes without having to duplicate...
