Google Reputation Abuse: FAQ Clears Concerns

Google has released an FAQ to clarify its policy on site reputation abuse, addressing concerns and providing much-needed guidance for publishers. The new information outlines the rules regarding third-party content and offers advice on how publishers can recover from...
Google Search Console Insights Drops Google Analytics Data

Google Search Console Insights Drops Google Analytics Data

Google has made a notable update to its Search Console Insights tool, with the announcement that it will no longer incorporate data from Google Analytics. Instead, the reporting tool will now focus exclusively on data drawn from Google Search Console and Google...
Google Introduces One-Click Event Tracking in GA4

Google Introduces One-Click Event Tracking in GA4

Google has made significant strides in simplifying analytics tracking with the introduction of new one-click key event features in GA4, powered by machine learning. This update is designed to make the process of setting up and tracking key events on websites more...
Google CEO: Search to Evolve Profoundly by 2025

Google CEO: Search to Evolve Profoundly by 2025

Sundar Pichai, the CEO of Google, recently participated in an interview with Andrew Ross Sorkin at the New York Times DealBook Summit, where he shared insights into the anticipated changes for Google Search in 2025. Alongside this, he addressed concerns about the...
How Google Uses 40 Signals to Determine Canonical URLs

How Google Uses 40 Signals to Determine Canonical URLs

Google evaluates approximately 40 different signals when deciding which version of a page to treat as the canonical version. This process is critical for search engines to avoid indexing duplicate content and ensure that the right page is recognised and ranked...
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