by Nikka | Oct 30, 2024 | Google
A British couple has achieved a significant victory, winning a €2.4 billion case against Google over allegations of search manipulation that severely impacted their price comparison startup. This landmark ruling highlights the struggles faced by small businesses when...
by Nikka | Oct 30, 2024 | Google
Google recently reported an impressive 15% rise in revenue, largely driven by the expansion of AI features across its search and cloud services. This marks another record-breaking quarter for the tech giant, reflecting the impact of strategic investments in artificial...
by Nikka | Oct 29, 2024 | Digital Marketing, Google
Paid search is a powerful tool for promoting your business, but many find the initial steps to be overwhelming and complex. Although a variety of tools are available to assist advertisers, achieving success in PPC doesn’t depend exclusively on having expert...
by Nikka | Oct 29, 2024 | Digital Marketing
The official documentation for Core Web Vitals has recently been updated, incorporating new information regarding Interaction to Next Paint (INP) scores. This update explains the rationale behind the chosen scoring thresholds for INP, allowing webmasters and...
by Nikka | Oct 28, 2024 | Google
Compression can be a valuable tool for search engines to identify low-quality pages. While this concept may not be commonly discussed, it is important for SEO professionals to understand its implications. The idea of using compressibility as a quality signal is not...
