by Nikka | Nov 6, 2024 | Google
The search landscape has just experienced a significant shake-up, making it important to discuss an often-overlooked player in the search engine game: Microsoft Bing. While Google has traditionally dominated the search market, Bing’s recent integration with ChatGPT...
by Nikka | Nov 6, 2024 | Google
A recent investigation has revealed that Google’s Featured Snippets can present contradictory information from the same sources, depending on the phrasing of search queries. This inconsistency highlights how slight differences in wording can lead to opposing answers...
by Nikka | Nov 5, 2024 | Google, Digital Marketing
In the world of B2B marketing, relying solely on traditional advertising channels may limit your potential to engage a full spectrum of decision-makers. As audiences expand their digital presence across an array of platforms, diversifying your media strategy can open...
by Nikka | Nov 5, 2024 | Google
Google Ad Optimization Score, often referred to as Opti Score, has recently received an important update that enhances its functionality for advertisers. This update introduces a feature that highlights the competitive pressures impacting impression share. With this...
by Nikka | Nov 4, 2024 | Google
Categories on your Google Business Profile (GBP) play a crucial role in determining your local search rankings. Selecting the appropriate primary and secondary categories is vital for ensuring that your business shows up in relevant searches. Choosing the right...
