Google Ads Creative Studio to Close in Q1 2025

Google Ads Creative Studio to Close in Q1 2025

Google has announced that it will sunset Ads Creative Studio by the end of March 2025. This decision marks a shift in the company’s focus as it redirects its efforts toward new growth areas. Additionally, Google plans to enhance its partnerships with creative...
How to Effectively Create an SEO Projection

How to Effectively Create an SEO Projection

Learn how to create SEO projections and discover alternative methods for showcasing ROI without overpromising results. With more companies requesting SEO projections, it’s a perfectly reasonable expectation. SEO often demands significant resources, and businesses...
Page Experience in 2025: Everything You Need to Know

Page Experience in 2025: Everything You Need to Know

Google’s page experience update marked a significant shift, setting a new benchmark for creating user-friendly websites. It underscored the growing importance of performance and usability in search engine optimisation (SEO). Key elements of this update included Core...
5 Key GEO Trends Shaping the Future of Search

5 Key GEO Trends Shaping the Future of Search

What lies ahead for the future of search? The emergence of AI-driven search engines such as ChatGPT, Google Gemini, and others has brought about a seismic shift in how we discover and interact with information. Let’s explore five key GEO trends that are shaping this...
>