by Nikka | Jan 5, 2026 | Google
Santa Claus is back for his 2025 global journey, and children and adults alike can follow his progress in real time using the interactive trackers from NORAD and Google. Both platforms let you see Santa’s current location, estimated arrival times, and offer festive...
by Nikka | Jan 5, 2026 | Google, Digital Marketing
Ahrefs recently conducted research that, although often misinterpreted, provided some intriguing insights into Generative Engine Optimisation (GEO). The company explored how AI systems respond when presented with conflicting and fabricated information about a...
by Nikka | Jan 5, 2026 | YouTube
Google’s Year in Search for 2025 offers a revealing snapshot of what captured public attention over the past year, spanning global news, entertainment, technology, sport, and everyday lifestyle interests. Together, the data paints a picture of a year shaped by major...
by Nikka | Jan 5, 2026 | YouTube
A large-scale analysis of around 300,000 viral YouTube videos suggests that using faces in thumbnails does not automatically lead to better performance. While faces are widely used, the data shows they perform broadly the same as thumbnails without faces, with results...
by Nikka | Dec 17, 2025 | Google
A recent study by Semrush, analysing over 10 million keywords, has highlighted significant changes in Google search behaviour during 2025. The research reveals growing volatility in search results, increased ad presence, stronger click-through rates, and the expansion...
