by Nikka | Jan 22, 2025 | Google
With the ruling for Google’s first search antitrust case anticipated in August 2025, attention has shifted to what lies ahead, especially with a new U.S. President and a fresh team of Department of Justice (DOJ) officials in place. The potential changes in...
by Nikka | Jan 21, 2025 | Google
Google has introduced subtle but meaningful changes to its documentation, providing actionable insights for improving search-optimised content. These updates serve as a reminder of how minor adjustments, when thoughtfully applied, can significantly enhance clarity,...
by Nikka | Jan 21, 2025 | Google
Google is reportedly working on a new feature for Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the ever-changing search landscape. This feature aims to revolutionise the way advertisers approach campaigns by...
by Nikka | Jan 20, 2025 | Google
OpenAI’s involvement in funding and accessing a benchmarking dataset has recently been revealed, raising significant concerns about the authenticity of the high scores achieved by its new o3 AI model. The disclosure has led to increased scrutiny regarding the...
by Nikka | Jan 20, 2025 | Google
Phishing scams targeting Google Ads accounts are emerging as a significant threat to advertisers, causing financial losses, campaign disruptions, and reputational harm. These cyberattacks have become increasingly sophisticated, preying on unsuspecting ad industry...
