Meta Unveils AI Tools for Ads & Branding

Meta Unveils AI Tools for Ads & Branding

Meta has introduced a new range of generative AI tools aimed at supporting advertisers in producing high-quality, branded content more efficiently and on a larger scale. These tools are part of an expansion to Meta’s Advantage+ suite, which is now being enhanced with...
Yoast SEO Adds LLMs.txt Support

Yoast SEO Adds LLMs.txt Support

Yoast SEO has introduced support for the llms.txt file format, now available to both free and premium users. This new feature aims to help website owners prepare their sites for the evolving landscape of AI-powered search engines. The addition of llms.txt capability...
WhatsApp Adds Discovery, Ads & Subscriptions

WhatsApp Adds Discovery, Ads & Subscriptions

WhatsApp Adds Discovery, Ads & SubscriptionsWhatsApp is introducing a trio of new features aimed at enhancing its Updates tab, enabling users and businesses to engage more effectively on the platform. These changes are expected to reach WhatsApp’s enormous user...
Search Console Adds AI Traffic Data

Search Console Adds AI Traffic Data

Google has recently updated its official documentation to confirm that traffic from AI Mode is now reflected in Search Console Performance reports. This update signals a change in how data is reported, which could influence the way website owners interpret their...
Google AI Now Powers Recipe Searches

Google AI Now Powers Recipe Searches

Google is now including recipes in its AI Overviews, even when the search terms don’t explicitly use the word “recipe” but clearly suggest a cooking-related intent. This new behaviour indicates that Google’s AI is becoming more intuitive in understanding...
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