by Nikka | Jan 5, 2026 | YouTube
A large-scale analysis of around 300,000 viral YouTube videos suggests that using faces in thumbnails does not automatically lead to better performance. While faces are widely used, the data shows they perform broadly the same as thumbnails without faces, with results...
by Nikka | Dec 17, 2025 | Google
A recent study by Semrush, analysing over 10 million keywords, has highlighted significant changes in Google search behaviour during 2025. The research reveals growing volatility in search results, increased ad presence, stronger click-through rates, and the expansion...
by Nikka | Dec 17, 2025 | Google
After several weeks of disruption, Google appears to have resolved the issue that caused extended delays in the Search Console Performance report. Recent updates suggest the data is now refreshing within a timeframe much closer to normal. For much of the past month,...
by Nikka | Dec 17, 2025 | Google
Apple has rolled out an update to its Safari browser that gives website owners improved visibility into how their sites perform for users. The latest version now allows accurate tracking of two important Core Web Vitals metrics: Largest Contentful Paint (LCP) and...
by Nikka | Dec 15, 2025 | Google
Microsoft has shared new insights into how people use its Copilot AI assistant, revealing that behaviour changes noticeably depending on whether users are on a mobile device or a desktop computer. The findings come from an analysis of 37.5 million Copilot...
