Why SEOs Recommend Structured Data for AI Search

Why SEOs Recommend Structured Data for AI Search

A post on LinkedIn raised doubts about the idea that Schema.org structured data can influence ranking in AI search engines. The post questioned the belief held by some SEOs that structured data could be used to improve rankings in AI search engines like ChatGPT. In...
What’s Next for the U.S. vs. Google Antitrust Case?

What’s Next for the U.S. vs. Google Antitrust Case?

With the ruling for Google’s first search antitrust case anticipated in August 2025, attention has shifted to what lies ahead, especially with a new U.S. President and a fresh team of Department of Justice (DOJ) officials in place. The potential changes in...
Google’s Docs Update Reveals Key SEO Insights

Google’s Docs Update Reveals Key SEO Insights

Google has introduced subtle but meaningful changes to its documentation, providing actionable insights for improving search-optimised content. These updates serve as a reminder of how minor adjustments, when thoughtfully applied, can significantly enhance clarity,...
Google Ads Search Max: New Match Type Spotted

Google Ads Search Max: New Match Type Spotted

Google is reportedly working on a new feature for Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the ever-changing search landscape. This feature aims to revolutionise the way advertisers approach campaigns by...
How Google Star Ratings Work

How Google Star Ratings Work

OpenAI’s involvement in funding and accessing a benchmarking dataset has recently been revealed, raising significant concerns about the authenticity of the high scores achieved by its new o3 AI model. The disclosure has led to increased scrutiny regarding the...
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