by Nikka | Apr 15, 2026 | Google, Digital Marketing
Google has confirmed it is retiring Dynamic Search Ads (DSA) and transitioning their functionality into a new system called AI Max. From September, existing campaigns using DSA, automatically created assets, and certain broad match settings will be automatically...
by Nikka | Apr 15, 2026 | Digital Marketing
A recent issue within Google Search Console has caused confusion among website owners and SEO professionals after some users received unexpected notifications suggesting that Google only began tracking search impressions on 12 April 2026. The message implied a new...
by Nikka | Apr 15, 2026 | Google
Google has updated its spam reporting documentation, making it clearer that user-submitted reports may now be used not only to improve automated systems but also to initiate manual actions against websites that are found to be in breach of its spam policies. The...
by Nikka | Apr 14, 2026 | Google
Google’s recent direction towards “agentic” search, highlighted by Sundar Pichai and reinforced through new product updates, points to a fundamental shift in how the web is being used. Rather than simply returning lists of links, search is increasingly moving towards...
by Nikka | Apr 14, 2026 | Uncategorized
Google has introduced a new addition to its spam policies that specifically targets websites interfering with browser back button functionality. “Back button hijacking” is now officially classed as a violation under Google’s malicious practices guidelines, with...
