AI Overviews Now Linked to AI Mode on Mobile

Google is experimenting with a new mobile search experience that allows users to transition from AI Overviews to AI Mode without leaving the search results page. This feature is designed to streamline search interactions, making it easier to follow up on queries using AI-powered conversations.

A Smoother Experience

Currently, AI Overviews and AI Mode operate as distinct experiences. Users seeking AI Mode’s more in-depth, conversational responses must navigate away from the standard results page to engage with the AI.

The new test removes this barrier. Users start with an AI Overview and can then ask follow-up questions that automatically open in AI Mode, eliminating the need to switch interfaces manually.

Official Announcement

Robby Stein, Vice President of Product for Google Search, shared details about the test on X. He described the update as part of Google’s broader vision for search: enabling users to ask any question, however complex, and get accurate results without thinking about which tool to use.

“This brings us closer to our vision for Search: just ask whatever’s on your mind, no matter how long or complex, and find exactly what you need,” Stein explained. He emphasised that the experience would feel seamless—a snapshot for quick answers, and a deeper conversational layer for those who need it.

How the Test Works

During the experiment, users receive an AI Overview as an initial summary of a query. If they want more detailed information, they can submit follow-up questions directly in AI Mode. The transition happens within the same results page, creating a continuous workflow rather than splitting the interaction across different interfaces.

Global Testing

Google confirmed that the test is running on mobile devices worldwide. While the experiment is limited to certain users for now, the company is gathering data to assess how the seamless flow affects user behaviour and engagement with AI responses.

Potential Impact on Search Behaviour

This change could significantly alter the way users interact with search results. By keeping the AI conversation within a single interface, Google may reduce the number of clicks to external sites, as queries could be fully answered within AI Mode.

It also indicates that Google is considering a broader integration of its AI search tools, potentially merging Overviews and AI Mode into one unified experience in the future.

Benefits for Users

For users, the update promises a more intuitive and efficient search process. Rather than switching between different modes or pages, users can explore complex topics and follow-up questions in one continuous session.

Implications for Marketers

From a marketing perspective, this shift could influence traffic patterns. More search sessions may be resolved entirely within AI-generated answers, potentially reducing click-throughs to websites that rely on organic search traffic.

AI-Driven Search Evolution

The experiment aligns with Google’s ongoing efforts to enhance AI-powered search. By creating a seamless connection between AI Overviews and AI Mode, Google is making it easier for users to access AI insights directly from the search page.

Feedback and Adjustments

Google will likely monitor how users engage with this feature over several months. The company may make adjustments based on user behaviour, search outcomes, and feedback from both casual and power users of mobile search.

Broader Strategy

The test reflects a broader strategy to merge AI capabilities into standard search experiences. Google aims to make AI-powered interactions a default part of search, rather than an optional add-on.

Limitations and Considerations

At this stage, the test is limited to mobile devices, and Google has not provided a timeline for wider rollout. Users on desktop or in regions outside the test may not experience this integrated flow.

Future Outlook

If the experiment proves successful, it could lead to a permanent feature, where AI Overviews and AI Mode function as a single, unified interface. This would simplify the user journey and provide a more consistent search experience across all queries.

Conclusion

The test represents a significant step in Google’s AI search evolution. By allowing users to move seamlessly from AI summaries to detailed AI conversations, the company is aiming to make search faster, more intuitive, and more powerful for mobile users worldwide.