Google Trials Faster Account Setup

Google Ads is testing a faster way for new advertisers to launch campaigns, allowing accounts to go live almost immediately by combining account creation with a ready-made campaign.

The move aims to simplify onboarding, as account setup can often slow new advertisers down. Over recent weeks, some users have spotted the option labelled “Create an account with campaign for faster setup,” first noted by Anthony Higman on X.

By linking account creation with an existing campaign, Google hopes to reduce the time it takes to start advertising and lower the risk of users abandoning the process before spending.

This experiment aligns with Google’s broader push to streamline onboarding, encouraging automation and pre-configured campaign structures. Speed and simplicity are being prioritised over manual setup.

While the quicker setup may benefit first-time advertisers, it could also mean less control over initial campaign settings, structures, and defaults, particularly for those unfamiliar with Google’s automated recommendations.

The feature has not been formally announced, suggesting it may still be in limited testing or a gradual rollout.

If Google sees positive results in activation and ad spend, the option could become more widely available, with additional guidance for users.

Overall, the initiative highlights Google’s focus on getting advertisers live quickly, even if some early setup choices are automated.

Advertisers should watch for updates, as this test may influence how new accounts are created and campaigns launched in the future.

The change reflects Google’s continuing strategy to make campaign creation more accessible, particularly for smaller businesses or first-time users.

Pre-built campaigns may speed up the learning curve for novices, letting them engage with advertising sooner while learning how automated recommendations work.

Some experienced advertisers might find the approach limiting, as it reduces control over campaign parameters during the initial setup phase.

The broader aim is to reduce barriers to entry and encourage more advertisers to start campaigns without delay.

As Google continues testing, it may refine the balance between speed and flexibility to suit a wider range of advertisers.

Ultimately, the feature underlines the importance Google places on quick activation and immediate campaign engagement.

It remains to be seen whether the faster setup will roll out universally, but early indications suggest Google is prioritising usability and speed for newcomers to Ads.