Yoast Unveils AI Visibility Tool

Yoast has introduced a brand-new tool aimed at helping businesses better understand how their brand is being represented within AI platforms. The launch marks a significant step for the company as it moves beyond its well-known SEO plugins.

The tool, called Yoast Brand Insights, is part of the wider Yoast SEO AI+ suite. Unlike Yoast’s traditional offerings, it does not require integration with a content management system. Instead, it functions as a standalone platform that businesses can use to monitor their presence in AI-driven environments such as ChatGPT.

At its core, Brand Insights is designed to track brand mentions, analyse sentiment, and benchmark competitors. These features make it particularly useful for businesses seeking to maintain visibility in a digital landscape where AI-generated results are playing an increasingly central role.

The sentiment analysis function is one of its main highlights. It allows users to see how their brand is being discussed online, breaking data down into positive and negative mentions. The insights are displayed through clear visual graphs, helping businesses quickly understand how they are perceived.

Another standout feature is the citation analysis, which records when and where a brand is being mentioned across AI platforms. This goes beyond traditional SEO metrics by showing companies how often they are included in AI-generated responses, an increasingly important indicator of brand authority.

Competitor benchmarking also plays a central role in the new tool. By measuring how often rivals are mentioned and how they rank within AI platforms, businesses can gain a better understanding of their competitive position and adjust their strategies accordingly.

Niko Körner, Senior Director of Product at Yoast, emphasised the importance of this tool in today’s market. He explained that Brand Insights not only allows companies to track their visibility and sentiment but also offers context by comparing performance against competitors.

He added that as AI platforms become a common starting point for customers, having visibility in these results is no longer optional but essential. Businesses that fail to adapt may find themselves losing ground to more proactive competitors.

To provide clarity, Yoast has introduced the AI Visibility Index. This simplified key performance indicator combines multiple data points — including sentiment, ranking in AI answers, brand mentions, and citations — into one straightforward measure of brand performance.

Yoast has also confirmed that more updates are on the horizon. The company plans to launch actionable recommendations that will guide businesses in improving their AI visibility, making the tool not only diagnostic but also strategic.

The tool is currently in beta and, at this stage, is available at a modest price point. This suggests that Yoast is keen to position it as an accessible solution for small and medium-sized businesses, rather than just large corporations with extensive marketing budgets.

This move highlights Yoast’s recognition of how the search landscape is shifting. As AI-generated answers gain traction, SEO is no longer just about ranking on Google — it’s about being visible across multiple platforms where customers are now searching for answers.

For marketers and creators, Brand Insights opens new opportunities. Instead of relying solely on traditional website rankings, they can now measure how AI platforms interpret and present their brand to users, giving them a fuller picture of their digital presence.

While the product is still in its early stages, it represents an important change in direction for Yoast. By stepping into AI-focused tools, the company is signalling that SEO strategies must evolve to remain relevant in an era increasingly shaped by artificial intelligence.

Ultimately, Yoast’s Brand Insights could become a valuable addition to the digital marketing toolkit. By combining sentiment tracking, competitor benchmarking, and AI visibility into a single platform, it offers businesses the chance to stay ahead in a rapidly changing environment.