WordPress Goes Agentic with Hostinger

Hostinger has introduced a one-click solution that prepares WordPress for the Agentic Web.

The company has rolled out a new AI-agent optimisation tool that ensures any WordPress site is ready for AI-driven browsing. This upgrade allows websites to deliver a smoother experience for users who rely on AI agents to research products, organise trips, and manage other parts of their online decision-making journey.

Agentic Web

The Agentic Web represents a new stage of the Internet designed to reduce barriers for Agentic AI. These AI bots act on behalf of people, carrying out tasks across the web.

While the early web was built for human interaction, the Agentic Web is structured to support seamless engagement with AI agents. This shift is made possible through a set of agreed protocols and standards that allow an individual’s AI assistant to browse sites and complete tasks more efficiently.

As more consumers turn to AI to help them gather information, the way websites are designed must evolve. From researching products to comparing services, AI is becoming central to the decision-making journey. Much like the shift to mobile-friendly websites several years ago, both informational and e-commerce platforms now need to ensure they are ready to serve this growing audience of AI agents working on behalf of users.

Hostinger’s Web2Agent

Hostinger has unveiled a new feature called Web2Agent, marking a step forward in making websites compatible with the emerging Agentic Web. This tool is designed to make WordPress websites ready for interaction with Agentic AI in just a single click, keeping the process as simple as possible for users.

The feature is not limited to WordPress. Hostinger has also ensured that Web2Agent works with its proprietary website builder, giving customers across different platforms access to the same benefits. This means both personal blogs and professional business websites can prepare for the agent-driven internet with minimal effort.

At its core, Web2Agent is described by Hostinger as an experimental tool that has been fully developed and operated in-house. The company explains that the feature transforms a traditional website into a format that can be easily read, understood, and accessed by AI systems.

Currently, Web2Agent shows its strongest compatibility with Claude, Cursor, and other tools that support the MCP protocol. Hostinger has also confirmed that it is actively working on extending support to major AI systems such as ChatGPT, Gemini, and other autonomous agents.

This expansion is particularly important because the future of the web is shifting towards what many are calling the Agentic Web. In this environment, AI bots will increasingly take the lead in carrying out online tasks for people, from searching for information to completing purchases.

By enabling Web2Agent, a website becomes more than just a static page for human visitors. It becomes an intelligent and accessible participant in this new online ecosystem, able to interact with AI agents smoothly and without unnecessary friction.

Hostinger stresses that Web2Agent also respects existing website standards. It operates in line with robots.txt, which tells search engines and bots what they can or cannot crawl. It also conforms with LLMs.txt, which provides additional guidelines for large language models.

This attention to established protocols ensures that while websites are being made AI-ready, they do not sacrifice control or security. Instead, the feature integrates new capabilities while maintaining compatibility with current web standards.

One of the biggest advantages for website owners is the simplicity of activation. Rather than requiring complex coding or technical adjustments, Web2Agent can be enabled with a single click, lowering barriers for small businesses and individuals.

Hostinger explains that the feature is already proving effective with MCP protocol-based tools, making it a practical choice today. However, its usefulness will continue to grow as more AI platforms adopt MCP or as Hostinger expands Web2Agent to work with additional standards.

The company’s roadmap suggests that integration with other major AI agents is a priority. By broadening compatibility, Web2Agent could help ensure websites remain visible and functional in an online environment where AI systems play a larger role in decision-making.

For businesses and e-commerce platforms, this development is especially significant. Just as websites once had to adapt to mobile browsing, they must now prepare to serve an audience that includes AI agents working on behalf of consumers.

Hostinger positions Web2Agent as a solution that helps websites stay ahead of this curve. By adopting the feature early, site owners can make sure their platforms are discoverable and useful in an agent-driven world, instead of being left behind.

The overall aim is to make websites not only accessible to human visitors but also interoperable with the next generation of AI technologies. This balance of human-friendly design and AI-friendly optimisation reflects the changing reality of the web.

In summary, Web2Agent is Hostinger’s way of bridging today’s websites with tomorrow’s Agentic Web. Through easy activation, protocol compliance, and expanding AI compatibility, it offers a straightforward path for site owners to join the growing ecosystem of intelligent, AI-ready online platforms.