Google Flights Launches AI Trip Finder

Google has introduced a new AI-powered “Flight Deals” feature to Google Flights, marking another step in its expansion into more specialised, conversational search tools.

Key points include:

The “Flight Deals” option is now available within Google Flights.
The rollout will begin next week in the United States, Canada, and India.
For users in the U.S. and Canada, Google Flights will also include a filter to exclude basic economy fares.

Google has launched “Flight Deals”, an AI-driven feature within Google Flights that allows users to describe their travel plans in everyday language and receive tailored low-fare suggestions.

The beta version will be rolled out over the coming week in the United States, Canada, and India. In addition, Google is introducing a filter for U.S. and Canadian users to remove basic economy fares from search results.

What’s New In Google Flights

Flight Deals is designed for travellers who are flexible with their plans and focused on finding the best price.

Rather than manually changing dates and applying filters, you can simply describe the trip you have in mind and receive suggestions based on Google’s live Flights data and partner platforms.

According to Google, the traditional Google Flights service will remain available, with the new basic-economy exclusion launching at the same time as the beta version.

Part Of A Broader Vertical AI Pattern

This latest Flights update comes after Google’s recent Google Finance trial, revealed last week, which introduced conversational search tools, enhanced chart features, a wider range of data types, and a real-time news feed. During the testing phase, users in the United States can switch between the updated and classic layouts.

Rising Competition from Online Travel Agencies (OTAs)
Online travel agencies are also moving towards intent-based trip planning. For instance:

Expedia’s Trip Matching feature transforms Instagram Reels into ready-to-book itineraries. By sharing a reel with @Expedia, users receive AI-powered travel suggestions complete with booking links.

Meanwhile, Booking.com has expanded its AI tools, such as Smart Filter and Property Q&A, to more regions through its mobile app. Plans are also in place to roll these features out in local languages across Europe.

Why This Matters For You

Google is expanding its conversational tools into areas such as Flights and Finance, allowing more trip planning and research to take place directly within its own platforms.

As these features become more widely available, website owners may notice a decline in exploratory clicks reaching their pages. It will be important to monitor travel-related search traffic and referral trends closely.

Online travel agencies are also making natural language trip planning a standard, influencing how users interact with search. To stay competitive, travel content should be tailored to match user intent and presented in a way that AI systems can easily reference.