If you’ve ever paid £1,500 a month to an agency that sent you a PDF report you couldn’t understand and rankings that never quite materialised — read this before you sign with anyone else.

Let me guess how the last conversation went.

A sales rep from a London or Manchester SEO agency calls you. They mention they’ve “had a look at your site” and noticed “several critical issues”. They book you in for a “free strategy session” — which turns out to be a 45-minute pitch.

They quote you somewhere between £1,200 and £2,500 a month. You’re told you need a 12-month minimum contract to “give the strategy time to work”. The proposal mentions things like “holistic search visibility frameworks” and “strategic content velocity”.

You sign. Or you don’t sign, and the calls keep coming.

If you signed: six months in, you’re not sure what you’re actually paying for. The rankings have moved on three or four keywords — none of which seem to generate enquiries. Your monthly call with the account manager is mostly them telling you why you can’t see results yet.

If you didn’t sign: you’re still here, reading sales pages, trying to figure out whether SEO actually works.

It does. We do it differently. Here’s how.

What We Actually Do — In Plain English

Forget the jargon. SEO has four jobs:

1. Make sure Google can find every page on your site, understand each page, and load it fast.

This is “technical SEO” — site speed, crawlability, schema markup, indexation, mobile usability. Done once properly, it compounds for years.

2. Make every important page rank for the search terms your customers actually type.

This is “on-page SEO” — title tags, headings, internal linking, content depth, keyword targeting. The bit most agencies skip because it’s slow and unsexy.

3. Build authority signals so Google trusts your site more than your competitors’.

This is “off-page SEO” — backlinks, mentions, citations, brand searches. The part where most agencies hide their costs and most cowboys lie about their links.

4. Track what’s actually working, double down on it, kill what isn’t.

This is “measurement” — the part most agencies do worst, because honest measurement makes their work look weak.

That’s it. There’s no fifth thing. Anyone who tells you otherwise is upselling.

Why “AI-First” Isn’t Marketing Fluff

We’re a Dorking-based SEO agency built around AI agents. Here’s what that translates to in concrete terms:

• A technical audit that would cost £1,500 and take 3 weeks at a traditional agency — we run in 48 hours, often the same day.
• Keyword research for your industry, against your top competitors, with intent classification and difficulty scoring — done in hours, not weeks.
• Content briefs for ranking pages that traditionally take a strategist a full day each — produced at scale, against the actual top-ranking pages.
• Rank tracking and competitor monitoring that’s continuous, not monthly — so we spot a competitor’s new content within days.

What we don’t automate is the strategy, the creative judgement, the writing voice, and the relationship with you. Those still need humans — specifically, they need James, who runs the agency and answers your calls.

Pricing — Plain And Public

We publish our prices because the alternative wastes your time and ours.

All packages: no contract, month-to-month, walk anytime with 30 days’ notice.

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