How To Generate Leads On Facebook For FREE

How To Generate Leads On Facebook For FREE? Enhance your Facebook Page leads effortlessly by leveraging the “Send Message” button coupled with a lead-capturing Facebook bot. This strategic approach, facilitated by Facebook’s endorsement of bots and the option to set the “Send Message” button as your primary call-to-action, provides a cost-free avenue for lead generation on the platform. Utilize the capabilities of the Facebook Page Welcomer sequence within Customers.ai to meticulously control the messaging users receive upon clicking the “Send Message” button, ensuring a tailored and engaging interaction.

A well-executed chatbot dialogue sequence is pivotal in both delighting users and efficiently collecting valuable lead information. Once this initial engagement occurs, you have the flexibility to integrate users into other messaging sequences or, based on their indicated interest in a specific product or service, initiate a live takeover for a more personalized interaction and increased lead conversion.

How long have we been able to get Facebook leads through the “Send Message” button?

Businesses leveraging Facebook Pages have enjoyed diverse call-to-action options for years. On official Facebook Pages, the call-to-action area can be personalized with choices like “Book Now,” “Contact Us,” “Send Email,” or “Learn More,” providing users with avenues to visit the website, send emails, or make direct contact.

The game-changing move came in 2016 when Facebook allowed developers to create chatbots on the Messenger platform. This elevated the significance of the “Send Message” button, transforming it into a potent tool for lead generation. Automation of conversations initiated by this button has proven powerful in capturing leads from Facebook.

Adding to this power is the customizable Page Welcomer sequence in Customers.ai. This feature allows businesses to tailor the user experience when someone clicks the “Send Message” button, providing a unique and effective way to optimize lead generation on Facebook.

How does the “Send Message” button work?

When the “Send Message” button is linked to Customers.ai, does that directly initiate the chatbot or does a user have say something after clicking the button before the chatbot is engaged?

When users click the “Send Message” button on a Facebook Page powered by Customers.ai Page Welcomer, they receive a pre-set initial message. Upon the user’s response, they become a lead, initiating engagement.

For businesses, advertisers, or marketers, facilitating a smooth conversation is vital. Utilizing “quick reply buttons” simplifies the interaction. Instead of an open-ended question in the initial message, you can pose something like, “Would you like to talk to us here?” with a quick reply option of “yes.” This approach streamlines the engagement process, encouraging users to enter the conversation and providing an opportunity to gather valuable lead information from Facebook.

What would be a good question to ask your users, so that you can provoke more engagement and generate more Facebook leads?

To enhance lead generation on Facebook, devise a straightforward yet engaging proposition linked to your brand. For e-commerce, consider offering a 10% discount and prompting users with a clear call-to-action: “Sign up for our list and enjoy a 10% discount on your next order.”

If targeting a sports team fan page, utilize a simple Q&A approach, such as, “Is the Seahawks your favorite?” Tailor your strategy based on your business, identifying evident points of engagement or adopting a fun approach to encourage list sign-ups.

Mastering these techniques involves studying website popups, distinct from website chatbots. Explore the psychological hooks commonly employed by marketers across various digital marketing channels.

Can any type of business use this “Send Message” call-to-action on their Facebook Page?

Facebook offers various buttons, including “Book Now” and “Send Message.” Testing their performance is crucial for your business, especially if you have a chatbot connected to the “Message” button, allowing appointment setup. Evaluate audience response to determine if you’re gaining more appointments and signups. Different calls-to-action may yield varying results for different businesses, so conducting tests helps identify the most effective CTA for generating Facebook leads.

The Facebook Page Welcomer in action: Step-by-step setup in Customers.ai

The Facebook Page Welcomer is part of the tools available in the Customers.ai platform, situated within the tools section dedicated to Facebook-specific functionalities. This section encompasses diverse tools such as click-to-Messenger ads and post comment guards. Among these tools, the Page Welcomer stands out, enabling you to shape the conversation that unfolds when users click the “Send Message” button on your Facebook Page. The screenshot provided offers a glimpse into the process, allowing you to design a conversational flow that aligns with your objectives.

As you navigate the Customers.ai platform, you can create a tailored conversation flow, ensuring a strategic and engaging interaction for users who initiate contact through the “Send Message” button on your Facebook Page. This hands-on approach empowers you to optimize the user experience and leverage the potential of meaningful conversations within the framework of your Facebook Page.

Closing thoughts on how to get more leads through Facebook

Setting up the Facebook Page Welcomer is a straightforward process, enabling you to generate new leads from individuals messaging you on your Facebook Page. By implementing this feature, visitors to your Facebook Page can easily engage by clicking the “Send Message” button.

If you’ve found value in this information, we invite you to explore more insights and practical tips in episode 3 of the Chat Marketing Train. Are you currently utilizing the “Send Message” button to foster lead generation on Facebook?