We find your visitors wherever they are online and serve them your adverts
So we have now tagged your visitors with your cookie on potentially thousands devices used to previously view your site. We then search for them on Facebook, Twitter and websites in the Google network to display your adverts.
We have partnerships with all of the major advertising networks online Google Display Network, Facebook and Twitter. When a previous visitor to your site loads a web page that is a partner in any of those Ad Networks our platform will serve the one of your adverts.
This is done in a real-time auction ofter called “real-time bidding”, your advert will be bidding against thousands of other adverts and the most relevant to the user will be displayed.
If we see your visitor loading a web page that has ad space from one of our partner networks, the system aggressively bids to show your advert of your visitor. The algorithm will ensure your adverts are shown frequently but not too often to avoid advert burn (The issue of showing your adverts too many times that they are ineffective)