While the old adage of “content is King” remains true for webmasters and online firms, the nature of the content has been evolving rapidly of late. With a greater focus being placed on mobile devices, there is a need for websites to acknowledge that solely giving traditional text content to their users is not the optimum way to reach an audience. Text content will remain important, but it is vital for webmasters and online businesses to be aware of the different ways in which they can provide content to their audience.
These are some of the ways in which you can provide content to a modern audience.
With Meerkat and Periscope creating a lot of buzz and excitement of late, there is a notable movement towards connecting and communicating in real time. The fact that Twitter is heavily involved with Twitter means that it won’t be too long until Facebook becomes involved with livestreaming, and this is when the market will really take off.
With billions of users set to jump on the livestreaming bandwagon in the near and immediate future, it makes sense for online businesses to start developing their knowledge and comfort levels of this type of technology.
There is also the fact that many businesses and entrepreneurs have achieved success with Google Hangouts. The long-term future of Google+ may be up for debate, but it does seem as though Google Hangouts are here to stay, and again, this is a great way to provide information, receive instant feedback and create a platform for engagement between you and your customer.
It may have seemed that the day of the podcast was over, but in recent times there has been an upsurge in popularity of podcasts. With recent figures suggesting that 15% of Americans have listened to a podcast within the last month and figures rising all the time, podcasts are great ways to reach out to an intended audience. The way that people live their lives and the ease of streaming means that podcasts can fit into people’s schedule in a more convenient fashion these days. This could be a great way for businesses to develop a brand and connect with their audience.
Augmented Reality / Virtual Reality
Augmented reality is a way of installing an extra dimension to our current environment which allows the overlaying of virtual elements onto physical surroundings. This is a concept that has been brought to the fore by Magic Leap recently, and while it isn’t going to be a suitable medium for all businesses, there are some firms that could benefit from this style of content.
The most obvious example would be a fashion company or retail outlet allowing users to examine and even “try on” items of clothing. This may be a way of bridging the gap between the convenience of online shopping with the peace of mind that comes from shopping in a physical store.
While the use of virtual reality is still in its infancy, this presents a genuine opportunity for engagement with customers and a target audience.