Social media sites have mainly been a great addition to the lives of people and the daily activities of many businesses. Having the chance to connect with so many people in real-time all around the world has helped people to connect with friends and family members, not to mention new friends or customers, in a quick and convenient way. Most people and firms will have at least one hugely positive story to take from social media, but it would be very wrong to say that everything about sites like Twitter and Facebook has been positive.
When it comes to analysing your business activities and how you are performing, there is a lot to be said for having as much information as you can get your hands on. There is no doubt that some people will cite an information overload and complain about how too much information to wade through but if you can utilise this information correctly, you will find that you are able to better judge your performances. This means that you can work towards further success in the future and this is something that Twitter is hoping to offer to their users.
When it comes to statistics, it is sometimes easy to see what you want to see. When it comes to stats and figures, some people will have a pre-conceived idea of what they want to find before they look at the figures and then focus on the findings that fit their viewpoint or agenda. This is the case with Twitter of late, who have announced figures that split opinion.
One of the things about social media is that you have a lot of different users who utilise the platform in their own way. There are some users that are on sites like Twitter and Facebook every single day; in fact, there are users that will be on these sites many times in the same day. However, you also have a number of users that will only occasionally use these sites and with respect to Twitter; there will be users who just browse the platform occasionally.
There is no getting away from the fact that video content is going to be increasingly essential for online users and companies. Improved download speeds, internet connections and devices that are easier to use and watch will all play a role in ensuring that video content is essential when it comes to making the most of people’s online time. When it comes to social media, Facebook is doing rather well for itself with respect to video content and one of the biggest hits of 2014 was the ICE Bucket Challenge, which saw millions of people uploading fresh video content to the social media site on a daily basis.
The development of Twitter as a serious e-commerce platform looks set to continue with the company rolling out Twitter Offers. In an era when many promotional campaigns and strategies go by confusing or unrelated names, you will be glad to know that Twitter Offers is pretty much what it sounds like it is. This new system provides firms and advertisers with the opportunity to provide digital coupons in their tweets. There have already been developments with respect to buying directly in twitter and this further development will provide a stronger link for many firms and their Twitter users.
Twitter announced this month that they will start rolling out a test version of the new payment feature they are hoping to introduce. This will mean that users will be able to purchase something directly from a tweet by clicking on a button in it labelled ‘Buy’. To begin with this feature will only be available to a small percentage of users within the States and from a small selection of brands, charities and artists.
When it comes to Twitter, it is fair to say that the company does a lot of things well and a few things not so well. While many people still grumble about the limited number of characters available for every tweet, there will be many people that prefer the restrictions placed on conversation. For most people, the ability to connect with other people through hashtags and trending topics is the strongest aspect of the platform, creating a truly social environment where people can come together in agreement or disagreement.