The importance of video content for online users is on the up and when you think of online videos, you will instinctively think of YouTube. This is only natural as YouTube has been the home of online videos for a very long time and even though there are other video platforms online, such as Vimeo and Daily Motion, YouTube is the place that the vast majority of video users immediately turn to. This may lead you to think that the battle for video supremacy was over before it even begun, but this may not be the case as major social media platforms are standing up to YouTube and their current position as number one video platform on the web.
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While most of the focus in social media marketing has fallen on targeting local audiences, this isn’t always relevant for a certain business. There are some firms that are actually looking to target an audience that is located far away from where they are associated with. As travel around the world becomes easier, and many people decide to up sticks and move to a warmer or more pleasant culture and way of life, there is a growing ex-pat market. This is something that many businesses have tapped into, knowing that there is an audience of people keen to stay in touch with their roots while they are very far from home.
With advertising income and revenue being central to Facebook these days, it is no surprise that the company is looking to make things as easy as possible for people and businesses looking to create adverts. This can be seen in the fact that the firm has launched an ads manager app which can be used on iOS devices.
When it comes to reaching out to users and a potential audience on Facebook, there is rarely an opportunity to become complacent. This is because there always appears to be major changes taking place on the popular social media site which impacts the results that certain actions obtain. It used to be that using photos and images was vital for reaching out to an audience on Facebook but now it seems as though these days are in the past. Recent studies undertaken by Socialbakers, a social media analytics firm indicates that of all the posts placed on brand pages, photo posts perform the poorest.
While Facebook is seen as the most popular social media platform, it isn’t universally loved. There is no doubt that many employers would prefer their employees to spend a lot less time on the network when they are supposed to be doing their work. There is no getting away from the fact that social media sites can greatly impact on productivity and with mobile phones allowing instant access anywhere, many employees may sneak off to catch up on the latest gossip. This means that a lot of firms would prefer for Facebook to be less of a presence in their place of work, but this is something that Facebook is looking to challenge.
There is no doubt that the emergence of social media has been driven by the youth. Yes, sites like Facebook and Twitter are enjoyed by everyone these days, and there is no age limit on who can have fun connecting with their friends and family online but in the early days, it was the kids who never had their phones out of their hand or who spent all their spare time on their laptop that drove the social media boom that we are experiencing today. Facebook greatly benefitted from this and the fact that there was a genuine chance for businesses to connect on a real level with the youth market that made Facebook advertising and promotion such an important aspect for many businesses.
Not everything that a big company does will be a success and you can often learn a lot about a firm by the manner that they promote their activities and how they present their new offerings. Facebook has recently released figures relating to the re-tooling of their right-rail ads, an area of the site that had been sorely neglected, and it seems as though the company is feeling rather pleased with the new look format. The ads were boosted in size and fewer ads were presented to desktop users, meaning that what was seen by a user was likely to have a greater impact on the user.
There isn’t really any newsworthy content in the fact that Facebook remains the number one social media platform in the world. Given that the site has a user base list that is equivalent to a third of the number of internet users around the world, that isn’t going to change any time soon. What is likely to be more interesting is the fact that the platform, which has been around for 10 years, which is a lengthy period of time in social media, is very much in slow growth mode. This is to be expected and while there will always be new users going online (of all ages), it has to be said that Facebook have already picked up the vast majority of people who ever likely to use their site.
With Facebook announcing that from January 2015 fewer posts of a promotional nature will be placed into people’s newsfeeds, it is likely that the opportunities for businesses to benefit from an organic reach on Facebook is over and done with. The company announced that Business Pages that have been operating in this manner should “expect their organic distribution to fall significantly over time.”
If anyone believed that Facebook was going to struggle to bring in revenue, the news that the company is currently bringing in more than $1 Billion a month will come as a bit of a blow. The company announced that they brought in revenue of $3.2 billion for the three month period ending in September 2014. This means that the firm has managed to outstrip Wall Street expectations for 10 quarters in a row.