Getting to the first page of a search engine has always been important because so few users will bother going to the additional pages. If you are on the second page of a search return you may have a chance of picking up additional traffic but in reality, if you aren’t on the first page, you are as well being nowhere. This means that many sites and businesses have focused on very niche markets or the use of long-tail keywords. It seems as though Bing is further emphasising the importance of being found on the first page because for some long tail searches, they are only going to provide the first page of results, although you can request to see the other results.
There is no denying that search engines are impacted on what is happening in the here and now. When the year figures are released to show us all what we were searching for in the previous year, current events and major sporting activities come to the fore. This will be why in 2014 the FIFA World Cup was one of the most popular search terms across the key search engines and it seems as though one of the leading search engines has paid particular attention to this.
The mobile market is growing massively, and it is an extremely important market for everyone these days. While individual firms and businesses are all keen to ensure that they can be found on mobile devices, smartphones and tablets, what about the firms that actually provide the searches for you? Google, Bing and Yahoo all need to be seen on mobile devices to achieve success in the mobile market and this is why the building rumours that the deal Apple has with Google is set to expire shortly is rather interesting. Will Apple, and the default search platform on Safari, be up for grabs, giving Yahoo or Bing a chance to swoop in and become the search partner for Apple? There are also rumours that a new challenger may be set to enter the battle.
While having too much information can sometimes be as bad as having too little information, there is a lot to be said for having as much relevant information and details as you can get your hands on. This is something that most businesses will agree with, and when it comes to online marketing and advertising, having as much good quality information as you can get is vital. This is something that Bing knows all too well and there have been changes to Bing Ads which will hopefully provide users with some much needed information.
It is clear that search engines work hard to provide a more relevant service to its users but it may be that Bing is leading the way with respect to the way that people search. The emergence of smartphones has created new ways for people to communicate with each other and it has also created a new language. There are as many people enamoured with text-speak as those who hate it but there is no doubt that condensing communication into shorter forms has helped many people to communicate with others.
It’s been reported that two of search engines bigger players, Yahoo and Bing, may soon launch new designs for their search pages. Yahoo is purportedly already in a testing phase of a new interface while Microsoft are supposedly in the midst of redesigning their search engine. Although Yahoo have stated they “have nothing new to announce at this time” insiders claim the layout will look more like a card system with the aim of maximised usability for both mobile devices and desktops. Though saying revealing nothing about the design updates Yahoo did nonetheless announce they had “performed more than 600 experiments on Yahoo search (in 2013 alone).”
Microsoft’s search engine, Bing, has released important updates to its location search algorithms which will help advertisers better target potential customers, based on their location and location searches. The improvements they have made will mean advertisers can better determine and refine their location targeting for Pay Per Click ads.
Bing have introduced new spam filtering technology to their search engines, targeting keyword stuffing by spammy sites. According to them it has so far been highly effective – filtering out about 1 in 10 URLs per query on average, which is the equivalent of 3% of their queries overall. About 5 million sites and 130 million URLs have been impacted which translates as around 75% reduction of traffic to spammy sites.
It is easy to see why many people cite Bing as being the only credible alternative to Google. Even at that, it is not as if there are any expectations that Bing will topple Google from its perch at any point in the foreseeable future but knowing that there are alternatives is always seen as a good thing in business, at least for the user and the consumer.