While the old adage of “content is King” remains true for webmasters and online firms, the nature of the content has been evolving rapidly of late. With a greater focus being placed on mobile devices, there is a need for websites to acknowledge that solely giving traditional text content to their users is not the optimum way to reach an audience. Text content will remain important, but it is vital for webmasters and online businesses to be aware of the different ways in which they can provide content to their audience.

If there is one term or phrase that can strike fear into the heart of any online marketer, webmaster or business, it is “Google algorithm update”. The amount of sites that have been punished and penalised in the past, seemingly out of the blue has caused great consternation amongst many people and if the initial talk about the next Google algorithm comes to pass, it may be that there is a lot more pain in store for plenty of people and businesses.

While there has always been a focus on content marketing in SEO and boosting your online business, it is a very hot topic at the moment. There has been a focus on the fall in the organic reach provided by social media as the key platforms focus on obtaining more advertising income, and this means that there has been a movement back towards firms utilising their own sites as the platform for their online promotional activities. This is never going to be a one way or the other thing, there will be a lot of movement between websites and social media with respect to reaching an audience, so in that regard, it makes sense to do what you can to make both elements as strong as you possibly can, and at this point in time, focusing on your actual website appears to be the sensible option.

While the internet has helped people make great changes and improvements in their life, it would be wrong to say that it has always been a power for good. There are plenty of dark places and scams taking place on the internet but for many people, the biggest issue is the fact that there are so many falsehoods, lies and mistruths to be found on the internet. In an ideal world, the internet wouldn’t contain lies or untrue facts, because it is true about a lie being told so many times will eventually become the truth in life.