With advertising income and revenue being central to Facebook these days, it is no surprise that the company is looking to make things as easy as possible for people and businesses looking to create adverts. This can be seen in the fact that the firm has launched an ads manager app which can be used on iOS devices.
In the modern internet era, there is a great deal to be said for being able to act in the moment. On the one hand, having the option to watch content any time when you want, “on demand” as it were, is a big thing and this is something that has helped people to never miss a thing. However, there is also a lot to be said for being able to do things there and then, and this is extremely important for people who are looking to move or take action in the here and now.
In many ways, Google Hangouts offering advice and the chance to engage directly with a top ranking Google employee has to be seen as a good thing. This is a genuine chance for people to ask questions that are pertinent to their business in the hope of receiving an answer that they can rely on. When you consider how much uncertainty, doubt and downright lies that can be found on the internet, anything which promotes knowledge and understanding has to be a good thing. Google are clearly keen to showcase the benefits of Google Hangouts so what better way of doing so than by using them themselves?
When it comes to reaching out to users and a potential audience on Facebook, there is rarely an opportunity to become complacent. This is because there always appears to be major changes taking place on the popular social media site which impacts the results that certain actions obtain. It used to be that using photos and images was vital for reaching out to an audience on Facebook but now it seems as though these days are in the past. Recent studies undertaken by Socialbakers, a social media analytics firm indicates that of all the posts placed on brand pages, photo posts perform the poorest.
The mobile market is growing massively, and it is an extremely important market for everyone these days. While individual firms and businesses are all keen to ensure that they can be found on mobile devices, smartphones and tablets, what about the firms that actually provide the searches for you? Google, Bing and Yahoo all need to be seen on mobile devices to achieve success in the mobile market and this is why the building rumours that the deal Apple has with Google is set to expire shortly is rather interesting. Will Apple, and the default search platform on Safari, be up for grabs, giving Yahoo or Bing a chance to swoop in and become the search partner for Apple? There are also rumours that a new challenger may be set to enter the battle.
When it comes to statistics, it is sometimes easy to see what you want to see. When it comes to stats and figures, some people will have a pre-conceived idea of what they want to find before they look at the figures and then focus on the findings that fit their viewpoint or agenda. This is the case with Twitter of late, who have announced figures that split opinion.
For businesses that are determined to stay in touch with the latest trends and communicate with a young audience, social media sites and platforms have been invaluable. The emergence of Twitter and Facebook has helped many firms to stay in touch with a young market, allowing them to promote themselves in an effective manner. However, it seems as though the youth of today are deserting Facebook, moving onto hipper and cooler social media platforms. One of the hippest platforms for youngsters at the moment is Snapchat and a new feature provides new opportunities and challenges for firms.
While having too much information can sometimes be as bad as having too little information, there is a lot to be said for having as much relevant information and details as you can get your hands on. This is something that most businesses will agree with, and when it comes to online marketing and advertising, having as much good quality information as you can get is vital. This is something that Bing knows all too well and there have been changes to Bing Ads which will hopefully provide users with some much needed information.
Sometimes perceptions and images stick. If someone was to ask you what social media platform had a feminine identity or image, the majority of people would respond back with “Pinterest”. This may be dated in old-fashioned sexist terms, due to the content that Pinterest is most commonly associated with and the fact that many people view it as the best platform for browsing and making shopping decisions, but it is an identity that many people have in their minds. This is perhaps the thinking behind the decision that Pinterest is now going to provide search results for males and females.