While the old adage of “content is King” remains true for webmasters and online firms, the nature of the content has been evolving rapidly of late. With a greater focus being placed on mobile devices, there is a need for websites to acknowledge that solely giving traditional text content to their users is not the optimum way to reach an audience. Text content will remain important, but it is vital for webmasters and online businesses to be aware of the different ways in which they can provide content to their audience.
The importance of video content for online users is on the up and when you think of online videos, you will instinctively think of YouTube. This is only natural as YouTube has been the home of online videos for a very long time and even though there are other video platforms online, such as Vimeo and Daily Motion, YouTube is the place that the vast majority of video users immediately turn to. This may lead you to think that the battle for video supremacy was over before it even begun, but this may not be the case as major social media platforms are standing up to YouTube and their current position as number one video platform on the web.
Social media sites have mainly been a great addition to the lives of people and the daily activities of many businesses. Having the chance to connect with so many people in real-time all around the world has helped people to connect with friends and family members, not to mention new friends or customers, in a quick and convenient way. Most people and firms will have at least one hugely positive story to take from social media, but it would be very wrong to say that everything about sites like Twitter and Facebook has been positive.
Getting to the first page of a search engine has always been important because so few users will bother going to the additional pages. If you are on the second page of a search return you may have a chance of picking up additional traffic but in reality, if you aren’t on the first page, you are as well being nowhere. This means that many sites and businesses have focused on very niche markets or the use of long-tail keywords. It seems as though Bing is further emphasising the importance of being found on the first page because for some long tail searches, they are only going to provide the first page of results, although you can request to see the other results.
If there is one term or phrase that can strike fear into the heart of any online marketer, webmaster or business, it is “Google algorithm update”. The amount of sites that have been punished and penalised in the past, seemingly out of the blue has caused great consternation amongst many people and if the initial talk about the next Google algorithm comes to pass, it may be that there is a lot more pain in store for plenty of people and businesses.
While most of the focus in social media marketing has fallen on targeting local audiences, this isn’t always relevant for a certain business. There are some firms that are actually looking to target an audience that is located far away from where they are associated with. As travel around the world becomes easier, and many people decide to up sticks and move to a warmer or more pleasant culture and way of life, there is a growing ex-pat market. This is something that many businesses have tapped into, knowing that there is an audience of people keen to stay in touch with their roots while they are very far from home.
There is no denying that search engines are impacted on what is happening in the here and now. When the year figures are released to show us all what we were searching for in the previous year, current events and major sporting activities come to the fore. This will be why in 2014 the FIFA World Cup was one of the most popular search terms across the key search engines and it seems as though one of the leading search engines has paid particular attention to this.
While there has always been a focus on content marketing in SEO and boosting your online business, it is a very hot topic at the moment. There has been a focus on the fall in the organic reach provided by social media as the key platforms focus on obtaining more advertising income, and this means that there has been a movement back towards firms utilising their own sites as the platform for their online promotional activities. This is never going to be a one way or the other thing, there will be a lot of movement between websites and social media with respect to reaching an audience, so in that regard, it makes sense to do what you can to make both elements as strong as you possibly can, and at this point in time, focusing on your actual website appears to be the sensible option.
When it comes to analysing your business activities and how you are performing, there is a lot to be said for having as much information as you can get your hands on. There is no doubt that some people will cite an information overload and complain about how too much information to wade through but if you can utilise this information correctly, you will find that you are able to better judge your performances. This means that you can work towards further success in the future and this is something that Twitter is hoping to offer to their users.
While the internet has helped people make great changes and improvements in their life, it would be wrong to say that it has always been a power for good. There are plenty of dark places and scams taking place on the internet but for many people, the biggest issue is the fact that there are so many falsehoods, lies and mistruths to be found on the internet. In an ideal world, the internet wouldn’t contain lies or untrue facts, because it is true about a lie being told so many times will eventually become the truth in life.